In the strive to create REF as the natural choice for the conscious users of tomorrw, we have made it certain that several important aspects of the brand follow the principles and heritage from the country where REF was born. REF is true to it's Swedish origin, both in the production process and in the values of the REF brand and soul. We keep it pure, natural and direct.

The REF philosphy is also straight forward: to offer customers extraordinary results with great simplicity, along with a unique product design and information system - all with the conveniance of shopping in your favourite salon.